- Topics of Discussion: Trump family crypto, Trump presidency profits, Truth Social Bitcoin, MAGA merchandise revenue, Trump meme stock, presidential money making, Trump real estate deals, political business ethics.
If you thought politics was just about speeches and state dinners, think again. According to reporting by The New Yorker’s David Kirkpatrick, the Trump family is treating the presidency like a deluxe VIP business incubator—one that just so happens to be worth a staggering $3.4 billion. And yes, that number has a lot more zeros than your average family budget.

Crypto: The Digital Gold Mine
At the heart of this presidential money machine is crypto. Trump Media and Technology Group (the umbrella for Truth Social) has transformed meme stock mania into cold, hard Bitcoin. The company now boasts $3.1 billion in Bitcoin on the books, with Donald Trump holding a 42% stake—meaning his personal share has grown by over $1 billion in just a few months. Who knew that running the country could double as running a digital coin casino?

Meme Stock Meets Presidential Influence
Trump’s “meme stock” strategy is simple: trade on presidential mood swings. The value of the stock mirrors the nation’s collective enthusiasm—or outrage—over Trump’s latest tweet, speech, or reality TV cameo. This isn’t just finance; it’s a psychological experiment with dollars attached. And the payoff? Billions in cryptocurrency, neatly tucked into the Trump family ledger.

Merch Madness: MAGA Hats for Profit
The Trump enterprise doesn’t stop at digital assets. Political merchandise is another cunning revenue stream. A $40 MAGA hat on the campaign site might support the cause, but the same hat sold through the Trump Organization rings in at $55—directly padding private profits. That’s right, supporters might think they’re funding the movement, but in reality, they’re funding Trump’s personal bank account. Clever, if ethically eyebrow-raising.

Real Estate and Middle East Ventures
As if crypto and merch weren’t enough, the Trumps are also leveraging global real estate deals, particularly in the Middle East. The dizzying array of projects and partnerships raises a pressing question: how much of this is purely business, and how much is monetizing the presidency itself? Kirkpatrick’s method isolates the latter, shining a light on deals that explicitly depend on the Oval Office for their value.
Business as Usual—or Presidential Profit?
Trump’s sons argue that they’re simply running a family business in the face of financial blackballing by major banks. But as Kirkpatrick notes, these moves are unprecedented. While prior presidents may have retained business holdings, few have capitalized on the presidency itself to this extent. Every transaction tied to the White House now carries the scent of a potential profit.

Quid Pro Quo Questions
Beyond the numbers lies the unavoidable ethical query: do these transactions influence policy or access? While proving quid pro quo is notoriously tricky, the sheer volume and zeal of the family’s financial activity make the question impossible to ignore. The speed at which the Trump empire is monetizing power raises eyebrows, if not outright jaw drops.
The Bottom Line
From Bitcoin to MAGA merch, from meme stocks to real estate deals, the Trump presidency has become a multifaceted money-making engine. According to Kirkpatrick, $3.4 billion is just the starting point. The takeaway? For the Trumps, running the country isn’t just about governance—it’s a very profitable business venture with the world as their market.